Winnie & Ed’s showroom was launched at the beginning
of 2010 by Jeni Elliff. With over 25 years in the fashion industry working within retail, wholesale, press and marketing arenas.

The principle is quality over quantity and the showroom is strongly focused on working with brands that can truly give added value. Distribution and brand building is done strategically and with utmost care. The belief is to give exceptional service and represent the brands and the clients with the highest level of service.



Winnie & Ed are my grandparents – effortlessly stylish, kind, intelligent and together a fabulous couple. Winnie - ahead of her generation- insisted on working as a PA and Ed was an engineer with impeccable English manners - a very dapper gentlemen.  Winnie enjoyed fashion, making clothes along with nurturing a beautiful garden. As a child I adored playing dress up especially with her precious jewellery. The joy of all that sparkles and fashion started with my grandparents and has never left – a true passion.


Winnie & Ed remain an inspiration to me, even though they are no longer with us.  The showroom is named after them, giving it a heart and a soul and hopefully a depth beyond just being a business.